Market opportunities can be seized, followed or developed. Companies often consider whether the opportunity can meet their strategic growth objectives, if the company has the capabilities and assets to deliver against the opportunity and if the opportunity is synergistic with their business model.
Market Entry Strategy is a nuanced discipline in international business. Complex dynamics impact market entry success. Customer, competitive dynamics, cultural, regulatory, talented staff, supply chain and many other complex factors can heavily impact market entry. Variables such as strategy, mode of entry, logistics, preconceived assumptions and implementation can have significant impact in a new venture’s responsiveness, agility and competitiveness.